Privacy Policy

Effective Date: July 09, 2026

1. About Us & Policy Overview

This Privacy Policy governs all collection, storage, use, sharing and protection of personal information of visitors and users accessing our official website https://litian-ev.com (Link), operated by Heze Litian New Energy Technology Co., Ltd (“We”, “Us”, “Our”, “Company”), a business entity registered in Heze City, Shandong Province, P.R.China.

Our registered full address is Heze City, Shandong Province, P.R.China, and we conduct global business by supplying new energy vehicle products, fitness equipment and related commercial services to users across all countries worldwide. We do not offer user account registration functions on this website, but users may submit text, images and personal information through online contact forms and live chat windows.

By browsing our website, submitting inquiry forms, sending messages via chat tools, participating in our promotional or lucky draw campaigns, requesting quotations, communicating with our sales team or engaging in any other interactive behavior on https://litian-ev.com (Link), you fully acknowledge that you have read, understood and unconditionally agree to all terms laid out in this Privacy Policy. If you disagree with any clause herein, you must stop accessing our website immediately.

For any inquiries, requests or disputes related to your personal data processing under this Privacy Policy, you may reach us via two official channels:
1. Business Email: info@litian-ev.com
2. Contact Us Page: https://litian-ev.com/contact-us/ (Link)

2. Types of Personal Information We Collect

We collect personal data in two primary ways: information you actively submit to us, and technical data automatically recorded when you visit our website.

2.1 Information You Voluntarily Provide

When you fill out contact forms, send chat messages, join discount promotions or sign up for lucky draw activities on our site, you may voluntarily supply the following personal data: Full name, company name and job title Contact telephone number: +861596565 is our official business hotline displayed on site Email address for quotation follow-up and campaign notification Order ID, product demand descriptions, delivery address and regional market requirements Uploaded text, pictures, product demand drafts, certification documents and other images submitted via forms or chat windows Comments, feedback, review content and message notes you write in the message box

All materials you upload and send to our website are defined as User Submitted Content, which may contain personal identifiable information of you or your enterprise partners.

2.2 Automatically Collected Technical Data

Our website server, WordPress system and embedded analytics tools automatically gather non-identifiable and semi-identifiable technical data every time you visit, including: Visitor IP address, approximate geographic region Device type, browser model, operating system, screen resolution Website access time, page browsing records, click track, dwell time and search keywords Cookie data for website function maintenance and visitor behavior statistics Language preference and website interface interaction logs

We will not collect sensitive personal data such as identity card numbers, bank card details, biological information or precise location coordinates unless you voluntarily provide them for formal order signing and cross-border customs clearance procedures.

3. Purposes for Processing Your Personal Data

We only use your collected personal information for legitimate business purposes, and all processing activities are based on your explicit consent, performance of pre-contractual consultation or our legitimate commercial interests. Specific usage scenarios include: Respond to your product inquiries, send formal quotations, confirm product specifications and communicate after-sales technical support; Process your participation applications for limited-time promotions, discount offers and lucky draw activities, verify your identity, deliver prizes and notify activity results; Store and review your uploaded text and picture materials to accurately match your customized product demands; Maintain normal website operation, fix system bugs, optimize page layout and improve user browsing experience through traffic analysis; Send commercial newsletters, new product launch updates and exclusive preferential policies via email (you have the right to opt out at any time); Comply with Chinese domestic commercial laws, cross-border import and export regulations, and global data protection laws such as GDPR, CCPA and other regional privacy rules; Prevent fraud, malicious spam submissions, illegal website access and resolve potential business disputes; Archive business communication records for accounting, order tracking and after-sales traceability within a reasonable retention period.

We do not provide any paid subscription content, and your personal data will never be processed for subscription fee collection or paid member management purposes.

4. Cookies & Tracking Technologies

Our website uses standard browser cookies and lightweight tracking scripts to deliver stable browsing functions. Cookies are small text files stored on your local device when you visit https://litian-ev.com (Link).

4.1 Essential Functional Cookies

Mandatory cookies required for basic website operation, including form cache cookies, language setting cookies and anti-spam verification cookies. You cannot disable these cookies without affecting normal use of contact forms and chat windows.

4.2 Non-Essential Statistical Cookies

Analytics cookies used to count visitor volume, analyze page popularity and optimize product display. You may refuse to accept non-essential cookies by adjusting your browser privacy settings at any time.

You have full authority to clear all cookie records stored on your device through browser control panels. Disabling cookies will not block your access to core product information browsing functions of our website.

5. Data Retention Period

We will only retain your personal data for the minimum period necessary to fulfill the collection purposes stated in Section 3. Specific retention rules are as follows: Form submission, chat message and promotional activity participant data: retained for 3 years after the last communication, then fully deleted or anonymized; Formal order, quotation and business cooperation records: stored for 7 years in compliance with China’s commercial accounting and tax filing laws; Website automatic technical log data (IP, browsing records): anonymized and stored for 14 months before permanent deletion; User uploaded pictures and text materials: kept until you submit a deletion request, or automatically cleared 36 months after your last active consultation.

After the retention period expires, we will adopt secure technical means to completely erase all recoverable personal information data without residual backup copies.

6. Sharing & Transfer of Personal Information

We will never sell, rent or trade your personal identifiable information to irrelevant third-party marketing institutions without your separate written consent. Limited authorized sharing only happens in the following legal scenarios:

6.1 Authorized Third-Party Service Processors

We may share necessary data with service providers who assist our website operation, all of whom sign strict data processing confidentiality agreements with us: Website hosting, WordPress server maintenance and cloud backup suppliers; Cross-border logistics and freight partners to complete international product delivery after formal order confirmation; Email delivery service providers for sending quotations and activity notifications; Anti-spam and security verification tools to block malicious form submissions.

All third-party processors are prohibited from using your personal data for independent marketing or transferring data to other external organizations.

6.2 Legal Mandatory Disclosure

We may disclose your personal information if required by compulsory legal procedures, including Chinese court subpoenas, government customs supervision, tax bureau inspection and global judicial regulatory requests.

6.3 Global Cross-Border Data Transfer

Since our business covers all countries globally, your information may be transmitted to overseas logistics, clients and cooperative partners for order fulfillment. We will implement standardized data protection clauses to ensure overseas recipients maintain equivalent privacy protection standards as required by local data laws.

6.4 Third-Party Social Platform Disclaimer

Our website contains links to Facebook, Twitter, Instagram and YouTube. When you click to jump to these social platforms, their independent privacy policies will apply. We have no control over their data collection rules and shall not be liable for personal data collected by external social media websites.

7. Intellectual Property Separation Statement

All website intellectual property assets including litian brand logo, webpage texts, product images, design layouts and promotional copywriting are exclusive property of Heze Litian New Energy Technology Co., Ltd, protected by global copyright and trademark laws. This Privacy Policy only governs your personal data protection, and does not grant you any authorization to copy, reproduce or commercially use our website copyrighted content. Unauthorized reproduction of our website materials will constitute intellectual property infringement, independent of privacy compliance rules.

8. Your Legal Rights Over Personal Data

Regardless of your resident country, you hold the following complete data subject rights under international privacy regulations including GDPR and CCPA. You may submit applications through info@litian-ev.com or https://litian-ev.com/contact-us/ (Link) free of charge:

  1. Right to Access: Request a full copy of all personal data we have stored about you;
  2. Right to Rectification: Demand correction of inaccurate, incomplete contact information or submitted content;
  3. Right to Erasure (Right to be Forgotten): Apply for full deletion of all your personal records once our cooperation communication ends;
  4. Right to Restrict Processing: Ask us to suspend marketing email sending or data statistics processing;
  5. Right to Data Portability: Receive your submitted information in machine-readable electronic format;
  6. Right to Object: Permanently opt out of all promotional email and activity notification messages;
  7. Right to Withdraw Consent: Revoke your previous approval for us to collect and process your personal data at any time, with retroactive effect;
  8. Right to Lodge Complaints: File complaints to local data protection authorities if you believe we violate privacy laws.

We will reply to all valid data right applications within 30 calendar days without unreasonable delay. If your application involves massive data sorting, we may extend the processing period for a maximum of 15 extra days and notify you in advance via email.

9. Data Security Protection Measures

We adopt comprehensive technical and organizational safeguards to prevent unauthorized access, leakage, tampering or loss of your personal data: All website data transmission uses TLS encrypted HTTPS protocol to avoid interception during transmission; Form submission content and chat records are stored in encrypted cloud servers with multi-layer access permission control; Internal staff can only view user data necessary for their sales and customer service work; all data access behaviors are logged and audited regularly; We conduct periodic website security vulnerability scanning to defend against hacker attacks, data breaches and spam crawling; Offline business paper records containing personal information are locked in dedicated filing cabinets with restricted access.

However, no internet transmission or electronic storage system can guarantee absolute 100% security. If you discover any suspected personal data leakage caused by website loopholes, please contact us immediately through our official email.

10. Minors Privacy Protection

Our website targets commercial enterprise purchasers and adult individual customers. We do not intentionally collect personal information of users under the age of 18. If you are a parent or legal guardian and find that your minor child has submitted personal data to our contact forms or chat windows without your consent, please send us an email with verification documents, and we will completely delete all related minor information within 7 working days.

11. Modification of This Privacy Policy

We reserve the right to revise, update or supplement this Privacy Policy according to adjustments of business scope, global data protection legislation and website function upgrades. When material changes occur, we will publish the updated full text on https://litian-ev.com (Link) with a new effective date displayed at the top of the document.

Your continuous browsing, form submission and participation in website activities after the updated policy takes effect constitute your full acceptance of the revised clauses. You are responsible for regularly visiting this page to check the latest privacy protection rules.

12. Governing Law & Dispute Handling

This Privacy Policy and all disputes arising from our processing of your personal data shall be governed by the laws of the People’s Republic of China, excluding conflict of law provisions.

Any disputes related to personal data protection shall first be resolved through friendly negotiation via info@litian-ev.com or https://litian-ev.com/contact-us/ (Link). If negotiation fails within 30 days, all disputes shall be submitted to the People’s Court of Heze City, Shandong Province for exclusive judgment.

13. Final Contact Information

Company Full Name: Heze Litian New Energy Technology Co., Ltd
Registered Address: Heze City, Shandong Province, P.R.China
Official Website: https://litian-ev.com (Link)
Business Contact Email: info@litian-ev.com
Contact Inquiry Page: https://litian-ev.com/contact-us/ (Link)
Business Hotline: +861596565
Business Hours: 9am – 6pm (EST)

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